I played a leading role in the design and user experience of Alawneh Pay, a digital wallet that enables users to send money, receive remittances, pay bills, and manage everyday financial services from their phone. The platform represents a key step in Alawneh Exchange’s broader digital transformation, bringing the company’s trusted financial services into the digital era.

The Alawneh Pay cards feature a liquid-glass design language, with the core visual centered on the app’s icon. The Standard card features an electric blue finish, while the Platinum card adopts a darker, more refined black finish.

A collection of campaign artwork produced for Alawneh Exchange, highlighting a range of marketing initiatives including remittance promotions, gold campaigns, car giveaways, and other brand-led campaigns.

A curated collection of social media content created to support campaigns, launch new products, engage employees, and strengthen the brand storytelling.

I collaborated with Jordanian influencer Khatib, known for his comedic skits and a following of over 3 million, to promote a car giveaway campaign for Alawneh Exchange. Together we produced three campaign videos encouraging customers to enter the draw to win cars. One concept was inspired by Comedians in Cars Getting Coffee, where Khatib picked up customers from their homes and drove them to their preferred Alawneh Exchange branch.

Signing ceremony announcing the partnership between Alawneh Exchange and the Bank of New York. The event, held at the Royal Automobile Museum in Amman, was produced and executed under my direction and marked a major step in expanding Alawneh Exchange’s cross-border payment capabilities.

I led the design and development of the Alawneh Pay website, shaping a modern fintech experience built around clear structure, simple navigation, and a clean visual style.

The Chosen One was a four-month nationwide campaign rolled out across Alawneh Exchange’s 51 branches, generating over 3 million entries. Every customer transaction qualified as an entry into a monthly car draw. The campaign was activated across all digital and offline channels.

I created Instagram video story ads for Mene Jewelry, covering events like product launches, Valentine's Day, and seasonal promotions. Each ad was carefully designed to stand out in users' feeds and drive conversions.

Established in 2001, Goldmoney is a precious metal investment company. Through their operating subsidiaries, they engage in precious metal bullion trading, custody and storage, coin retailing, and jewelry manufacturing. They safeguard nearly $2.5 Billion of precious metal assets for clients in over 100 countries.

As the Marketing Manager at Mene Jewelry, I played a critical role in the creation, development, and execution of all email marketing campaigns, working closely with the design team to ensure that each campaign was visually appealing, engaging, and aligned with the brand's overall marketing strategy.

Mene is a disruptive online-based jewelry brand that crafts 24-karat gold and pure platinum Investment Jewelry, which they retail transparently by gram weight. Their mission is to restore the integrity of jewelry as an item that maintains its original purchase value and perhaps even appreciates over time. Learn more at mene.com

I created several YouTube bumper ads for Mene Jewelry. My goal was to create short, impactful ads that would grab the viewer's attention and inspire them to take action, such as visiting the Mene website. Learn more at: mene.com

Here are some sample Instagram stories and ads that I designed for Mene Jewelry that were posted on Instagram. The stories promoted events such as Earth Day, referral program promotion, holiday promotions, and more. See more at: instagram.com/mene

Long-form editorial campaign videos for Mene Jewelry. Watch more: youtube.com/@MeneOfficialAccount/videos

Goldmoney is a global financial technology company based out of Toronto, Canada. Their platform allows clients to purchase and custody precious metal bullion at multiple international vault locations. They safeguard over $2 billion of assets for clients in 150 countries. I designed and created social media graphics for product launches, platform engagement, and community building on social media.

The Dressing Room is a dress rental and virtual styling service that ships straight to your door. Their mission is to provide accessible and inclusive fashion for events like weddings, engagements, and galas.

Le Court Club is an ethical lifestyle brand founded by two brothers who share a passion for racquet sports and golf. The brand's apparel is designed to be worn on the tennis court, 18th hole, clubhouse, or just casually. They offer modern, simple, and classy designs that unite the tennis and golf communities.

As the person responsible for Mene Jewelry's influencer marketing channel, I successfully established and expanded the program by creating compelling podcast sponsorship clips that effectively promoted the brand and its products.

I led the successful redesign of Mene's homepage, with a focus on enhancing its visual appeal and communicating its unique value proposition in a more effective and concise manner.

Random art projects I've worked on.

Aklaty is a mother and daughter inspired frozen meal delivery service that brings the taste and comfort of home-cooked meals directly to your doorstep. Their mission is to provide busy individuals and families with high-quality, flavorful, and nutritious meals without the hassle of shopping, cooking, or cleaning.

A digital magazine humanizing the Arab diaspora experience.

I designed a wine bottle label for a Jordanian winery with the aim of showcasing its unique blends and capturing the essence of its brand story.

I designed a poster for a typography event hosted by the George Brown Alumni Association.